Mexican by fact, Italian by distant origin. The L.A. Cetto Winery, in fact, was founded in 1928 thanks to Angelo Cetto from Trentino. Originally from Selva di Levico, Trento, he moved to Mexico with his family in the mid-1920s. Here he acquires a winery in Tijuana, a stone's throw from the border. It is the Prohibition era, and thanks to this fortunate location, the Cetto family's business gets off on the right foot. With the arrival of Luis Augustin, Angelo's son, the winery expanded considerably, acquiring new vineyards and beginning to cultivate different grape varieties, mainly Italian, such as Nebbiolo, Montepulciano and Barbera, joined by Zinfandel, a relative of the Apulian Primitivo. Success was not long in coming, and within a few years the company began to expand its business, exporting its wines even to California.