Mexican in fact, Italian in origin. The L.A. Cetto winery was founded in 1928 by Angelo Cetto from Trentino. Originally from Selva di Levico in Trento, he moved to Mexico with his family in the mid-1920s. Here he acquired a winery in Tijuana, a few steps from the border. It was the era of prohibitionism and thanks to this fortunate location, the Cetto family's business got off on the right foot. With the arrival of Luis Augustin, Angelo's son, the company expanded considerably, acquiring new vineyards and starting to cultivate different varieties of grapes, mainly Italian, such as Nebbiolo, Montepulciano and Barbera, alongside Zinfandel, a relative of the Apulian Primitivo. Success was not long in coming and within a few years the company began to expand its business, exporting its wines even to California.