"Alles trinken Canella weine." A simple and direct slogan that today would probably go unnoticed among the giant photographs of winking models. But at the end of the 1950s in Italy that billboard on the streets of the Veneto coast, in Jesolo, is a symbol of unprecedented modernity. The wines to drink are those of the Azienda Canella, of course, created from the initiative of a visionary Luciano Canella only a few years before, in 1952. Wines that are easy to drink and really appeal to everyone. This is the fil rouge of all the bottles branded, even today, with the big "C" turned into a waiter serving drinks. In these hectic days, Canella wines combine, in a successful concept, the light-heartedness of the 50s dolce vita with a fresh and young product.