Jerry Lohr does not settle easily. Born and raised on a farm in South Dakota, he has always remained deeply attached to an agricultural world. A keen observer of natural phenomena, in the late 1960s he began a thorough investigation of California's wine-growing regions in search of the ideal place to set up his own vineyard. This led him to the Central Coast, an area that, at the time, was not yet known to most people. But for Jerry Lohr, the terroir there was perfect for starting his business, and so it was that in the early 1970s, he planted the first grapes in the Arroyo Seco district of Monterey. He won his bet, so much so that a few years later, in the 1980s, he decided to expand and focus on Cabernet Sauvignon in the Paso Robles region. Again, he was a pioneer. There is only one word to describe the visionary Jerry: innovator.