Since its foundation, Bodegas Olarra has been recognised as the Gran Catedral del Rioja, the highest exponent of Wine Architecture. Indeed, Juan Antonio Ridruejo's impressive building is one of the earliest examples of architecture applied to a winery, and one of the first designed by a prestigious architect. Constructed on the model of an ancient three-storey Gothic cathedral, it has large spaces for maturing wine that do not require any external system to control the temperature. The bodega, now in its 50-year history, bases everything on the rigorous selection of raw materials, as well as traditional production methods adapted to new times. This has enabled it to mould its products to the tastes of new consumers. Today, the company is managed by the third generation of the Olarra family, represented by three capable young people.