Situated in Montà d'Alba, the Pelassa winery leads vineyards in the Roero and Verduno, for the production of Barolo. Mario founded the Pelassa company in 1960 at the end of his military service. Today, it is run by the whole family, with Maria Teresa, known as Teresina, who has always been at Mario's side, and her sons Davide and Daniele, in the vineyard and cellar respectively. A scrupulous work of selection and clonal programming within the new plantings, and great efforts for investments in the cellar, guarantee the enhancement of the quality of the grapes harvested and the achievement of the objective of producing wines that have a full wine-vineyard-terroir correspondence. It is no coincidence that in recent years the company has concentrated mainly on the cultivation of the three varieties that are best suited to the typical soils of the area: Arneis, Nebbiolo and Barbera.